There’s a new eyewear company in town. Actually, on the worldwide web. And let’s just say, they do business a tad bit differently than “the industry” norm.
Not only do they offer high end looking fashion …
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1 ) Do one! It’s more affordable than you think . For instance, you can target customers at a local 5K. Road race expos often attract active and healthy individuals with higher discretionary income. These expos range in exhibit price from a hundred bucks to thousands of dollars.
2 ) Come up with a unique giveaway with your company’s logo and info on it. (We chose water bottles since we were at a road race.)
3 ) Blog (or microblog) before, during and after the event. Set-up a Facebook Read the full story »
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Branding is not a cliched tagline. Wordplay is fun. But simply using puns associated with your industry won’t create a super gluey bond between you and your customer.
Her name was Betsy. Betsy loved to bake bake bake. Particularly sourdough baguettes. As a matter of fact, Betsy’s life of baking was perfect, but she wondered how else she could help her community. (After all, …
