There’s a new eyewear company in town. Actually, on the worldwide web. And let’s just say, they do business a tad bit differently than “the industry” norm.
Not only do they offer high end looking fashion …

Before my sales people head out to close a potential sale I always give them the same piece of advice: Don’t screw it up.
But it’s hard not to, and I still do it myself sometimes. …

In the wake of last month’s tragic earthquake, Christine Crowley Peters, President of Peters Path Store, a women’s boutique in Historic Lawrenceville, GA has spearheaded a fundraiser to help the children of Haiti.
The benefit, HelpHopeLove” …

1. True fulfillment comes from incorporating giving into everything you do.
2. As soon as we take the focus off our business or ourselves for a minute and do something for someone else – many problems …

Chloe Pink™ believes in helping others. So, she’s pulling up her sleeves and getting to work to promote as many of of her favorite causes as possible. If you’re a non-profit or social entrepreneur (who …

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**
Keep in mind that this is my definition of cause marketing. (There are other definitions out there.)
Cause marketing …

I started this blog last year to show businesses and nonprofits how they can work together in a mutually beneficial way. And to help them do that with my marketing consult if needed. This practice …