Chloe Pink™ believes in helping others. So, she’s pulling up her sleeves and getting to work to promote as many of of her favorite causes as possible. If you’re a non-profit or social entrepreneur (who …

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**
Keep in mind that this is my definition of cause marketing. (There are other definitions out there.)
Cause marketing …

I started this blog last year to show businesses and nonprofits how they can work together in a mutually beneficial way. And to help them do that with my marketing consult if needed. This practice …

In a move that seems a bit uncorporate, especially at a time of year filled with movies about Scrooges, RaceTrac is reminding us what the holidays are about.
The petroleum company will be giving not just …

Alternative Home Care for Seniors announced today that two Chick-Fil-A restaurants in Snellville will join them in their Cause Marketing mission to once again warm-up Gwinnett County Senior Services. Chick-Fil-A at Hwy 124 and Hwy …

As if Moe’s didn’t already wrap a bunch of yummy ingredients into one burrito! On Tuesday, July 21, they’re rolling Cause Marketing into their tasty creations, too. That’s because 10% of all sales that day at the …

Tweeting, in 140 characters or less, is so “deck.” For all you “hipsters” out there, of course you know that means “cool.”  And why not? Twitter is free and puts you at the helm of your own PR. You …