There’s a new eyewear company in town. Actually, on the worldwide web. And let’s just say, they do business a tad bit differently than “the industry” norm.
Not only do they offer high end looking fashion …

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**
Keep in mind that this is my definition of cause marketing. (There are other definitions out there.)
Cause marketing …

I started this blog last year to show businesses and nonprofits how they can work together in a mutually beneficial way. And to help them do that with my marketing consult if needed. This practice …

In a move that seems a bit uncorporate, especially at a time of year filled with movies about Scrooges, RaceTrac is reminding us what the holidays are about.
The petroleum company will be giving not just …

Sure. Belonging to a local networking group helps you practice your Billy Mays elevator pitch. You can run the customary small business ads, spending $100 here and $200 there in your local coupon clipper and public school newsletters. That’s until you don’t …

As if Moe’s didn’t already wrap a bunch of yummy ingredients into one burrito! On Tuesday, July 21, they’re rolling Cause Marketing into their tasty creations, too. That’s because 10% of all sales that day at the …