Chloe Pink™ believes in helping others. So, she’s pulling up her sleeves and getting to work to promote as many of of her favorite causes as possible. If you’re a non-profit or social entrepreneur (who …

I started this blog last year to show businesses and nonprofits how they can work together in a mutually beneficial way. And to help them do that with my marketing consult if needed. This practice …

In a move that seems a bit uncorporate, especially at a time of year filled with movies about Scrooges, RaceTrac is reminding us what the holidays are about.
The petroleum company will be giving not just …

As if Moe’s didn’t already wrap a bunch of yummy ingredients into one burrito! On Tuesday, July 21, they’re rolling Cause Marketing into their tasty creations, too. That’s because 10% of all sales that day at the …

Your business has not yet championed a cause and teamed with a nonprofit in a Cause Marketing Program. 
Yeah…go on,” you say. “What’s wrong with that?” For starters, your company’s missing an easy opportunity to show its customers what a good …

Let’s say you have a company in the ATL. You have five employees and one has HIV/AIDS. Should you care? Clarence Reynolds does. He’s the Communications Coordinator for AID Atlanta, the largest advocacy and care …

Her name was Betsy. Betsy loved to bake bake bake. Particularly sourdough baguettes. As a matter of fact, Betsy’s life of baking was perfect, but she wondered how else she could help her community. (After all, …