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Articles tagged with: Selfish Giving

What is Cause Marketing? By Joe Waters
Tuesday, 12 Jan, 2010 – 11:06 | No Comment
What is Cause Marketing? By Joe Waters

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**
Keep in mind that this is my definition of cause marketing. (There are other definitions out there.)
Cause marketing …

Susan G. Komen’s pink ribbon and can’t pink just be a color anymore?
Monday, 4 Jan, 2010 – 7:34 | No Comment
Susan G. Komen’s pink ribbon and can’t pink just be a color anymore?

I started this blog last year to show businesses and nonprofits how they can work together in a mutually beneficial way. And to help them do that with my marketing consult if needed. This practice …