There’s a new eyewear company in town. Actually, on the worldwide web. And let’s just say, they do business a tad bit differently than “the industry” norm.

Not only do they offer high end looking fashion eyeglass frames, but they sell them for a fraction of what us discriminating four-eyed spectaclistas are used to spending. For instance, you can snag a chic new pair of shades with lenses for just around a hundred bucks! And if you’re hesitant to purchase your goggles online, no problem. You can receive up to five sample pairs before you buy them.

But here, my Cause Marketing visionary, is perhaps your favorite part. Such a nice thing, it might actually bring a tiny tear of joy to your eyes.

Every time you buy a pair of glasses from Warby Parker, they’ll donate one of their trendsetting shades (filled with prescription of course) to RestoringVision.org to help others see and live fuller lives.

It’s kind of like getting a “two-fer” – One for your eyes and one for your heart.

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