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Home » Cause Marketing, Featured

Why Supporting AID Atlanta Makes Good Business Sense.

Submitted by Sharna on Thursday, 19 March 2009No Comment

aid-atlanta-logoLet’s say you have a company in the ATL. You have five employees and one has HIV/AIDS. Should you care? Clarence Reynolds does. He’s the Communications Coordinator for AID Atlanta, the largest advocacy and care clinic for AIDS and HIV in the Southeast.

According to Clarence, “In truth, our community cannot be separated.  What effects some, effects us all.” As a comprehensive agency, AID Atlanta understands this, working in the fight to stop the spread of HIV in Atlanta. The organization offers prevention education and HIV testing to the public and tends to patients with the virus.

So, let’s revisit that issue about the employee with HIV/AIDS. For the employer, that means
more paid sick days, less productivity and even higher insurance premiums. Multiply this
times thousands of people in Atlanta, and it becomes an even bigger problem for the city
with the 3rd largest concentration of Fortune 500 companies.

That’s why it makes sense for your business to work with AID Atlanta–in a Cause Marketing partnership or take on a sponsorship role for one of their fundraisers.

To find out more how your business can benefit by helping AID Atlanta, please contact
sharna@peaceofthepie.com

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